ALDER HOUSE / BRAND RESOURCES

A familiar feeling.
A distinct signature.

A quiet, considered identity for photographs full of personality. These resources keep Alder House recognizable wherever the story goes.

Download the primary logo

Primary signature SVG

Signature on dark SVG

The arch monogram SVG

White browser icon SVG

THE MARK

An open door.
A personal view.

The arch suggests a welcoming house; the geometric AH monogram gives it a clear signature. Use the full studio name when introducing Alder House. Use the compact monogram where the name is already understood.

Leave at least half the mark’s width as clear space. Keep the arch mark at least 32 pixels high and the full signature at least 220 pixels wide. The simplified favicon is designed for smaller browser sizes.

Download the touch icon

THE PALETTE

Grounded in green.
Room to breathe.

Alder green#303A2D

Warm ivory#F6F3EC

Soft sage#E5E7DA

Quiet stone#62665B

Use green on ivory for primary text and ivory on green for invitations. Sage is a supporting surface, not a small-text color.

TYPE & VOICE

Thoughtful.
Never distant.

Portraits that feel like you.

Italiana brings character to headlines. DM Sans keeps body copy, navigation, and forms easy to read. Downloadable signatures use Georgia and Arial fallbacks for portability; keep the supplied proportions intact.

Write warmly and directly. Explain what happens next. Make room for different families, personalities, and businesses. Avoid invented testimonials, guarantees, or urgency.

PHOTOGRAPHY & CONSISTENCY

Classic style.
Natural connection.

Choose real feeling

Look for easy expressions, clean natural light, and a sense of place. Favor crisp cotton, tailored layers, soft colors, and relaxed preppy styling.

Protect the signature

Do not stretch, rotate, add shadows, or place the logo over busy images. Use the supplied light artwork on dark backgrounds and retain the original colors.

Credit the work

Stock images illustrate this fictional studio and must not be presented as client commissions. Photography and icon licenses remain separate from the project’s code license.

See photography and icon credits

YOUR PEOPLE. YOUR PLANS. YOUR NEXT CHAPTER.

Something worth
remembering.

Tell us what you have in mind.
We’ll help you picture the possibilities.

Let’s talk about your session

A thoughtful experience, from the first hello.

A familiar feeling.A distinct signature.

A warm introduction.

An open door.A personal view.

Grounded in green.Room to breathe.

Thoughtful.Never distant.